Resume

Launched brand awareness campaigns across digital media, PR, and partnership marketing that increased sales by 30% year after year.

• Crafted short- and long-term brand strategies that identified product holes, new markets, and messaging strategies which increased the company’s sales by 65% through implementation of a dedicated brand marketing plan to bring in more business.

• Decreased customer dissatisfaction by conducting a survey to determine causes of low sales, and implementing counter measures.

• Developed and implemented a 3 year marketing plan which successfully met all marketing and sales objectives by 74%.

• Successfully organized a huge marketing fair, which resulted in increasing the company’s clientele by a staggering 58%.

• Introduced campaign creation, analysis and optimization of direct marketing campaigns, including Facebook, Bing and Yahoo platforms.

• Worked cross-functionally with creative teams to develop branding guideline toolkit which was used in attaining marketing targets by 70 % between the years of 2017 and 2019.

•  Developed and implemented marketing strategies that brought “dead” product back to life, increasing the company’s revenue by 26%.

• Built a series of compelling speeches, videos, presentations and emails as part of communications, effectively streamlining departmental work at all levels of marketing and communications.

•Created and deployed a complex customer segmentation and cohort-specific targeting strategy. Furthermore, found, on-boarded, and built relationships with area agencies; served as the primary point of contact for all projects.